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What’s the best way to use hashtags on Twitter, Facebook and Instagram?
Hashtags certainly aren’t new on social platforms, but do you really know how to maximise their effectiveness? It’s not easy to apply a hashtag strategy for all social networks, as each one has its own...
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Eight tools to combine several social media feeds into one
Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one! Do you often feel overwhelmed? If...
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10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that...
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Marketers now turn to social for product launches
When it comes time to launch a new product, the majority of marketers in the US, the UK, and Australia are now turning to social media. Five by Five, a marketing communications firm that specializes in...
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The ONLY lesson from every social media brand fail example ever
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail, we experience a familiar cycle. Somebody (or...
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How to get started with Twitter advertising
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users,...
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No need for Google: 12 alternative search engines in 2018
Working at Search Engine Watch isn’t all about studying, understanding, and reporting on Google. With more than 9% of web users searching on other engines, it’s important that we occasionally take the...
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The Transformation of Search Summit: Strategies and tactics to harness the...
On October 19, Search Engine Watch will host The Transformation of Search Summit in New York City, in partnership with ClickZ and Catalyst. Dedicated to the key trends affecting consumer behavior and...
View ArticleDoing backlink building like a ninja: Six best techniques
As SEOs we know outreach for backlinks has to be done in order to give the websites we are working on the backlink authority it needs. With backlinks being one of the top three ranking factors...
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Video marketing tips and tools to boost your traffic
The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this...
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How Twitter is contributing to support masses during the Coronavirus outbreak
30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what...
View ArticleTop five tips to use Twitter’s new Voice Tweets feature
30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add...
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How social media influence 71% consumer buying decisions
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media...
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Social media techniques to integrate into your digital PR strategy
30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of...
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How C-suite derives business value from social media: Q&A with Hootsuite’s VP...
30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the...
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Why we’re hardwired to believe SEO myths (and how to spot them!)
Give someone a fish and they’ll EAT for one day. Teach someone to fish and they’ll EAT for a lifetime. Yes, that’s an SEO pun. It’s also the goal of this article. If you pop into either of the...
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